Group Captain Ian “Cab” Townsend: The RAF Marham Base Commander

06/16/2018
By Robbin Laird

In early May 2018, I visited RAF Marham where the RAF and the Royal Navy was getting ready to receive their F-35s which have been operating in the United States with the USMC and the US Air Force, the former at MCAS Beaufort Air Station and the later at Edwards Air Force Base.

Those jets arrived at RAF Marham on the anniversary of D-Day, June 6, 2018.

I had a chance to talk with Group Captain “Cab” Townsend with whom I have I discussed airpower issues with over the past few years. 

Group Captain Townsend most recently was the Deputy Lighting Force Commander and has come from that position to be the Station Commander at RAF Marham.

The second century of the RAF is being launched as a new carrier comes to the UK forces along with the F-35 as well as the P-8.

This new century is starting with the RAF in a lead position to drive change throughout the force, notably with flying a fifth generation aircraft off of the new carrier, which itself is driving significant change in the Royal Navy and within the overall force structure as well.

Group Captain Townsend underscored that the F-35 is performing very well and that the UK Lightning Force pilots and crews are working very effectively with the aircraft in the United States prior to its coming to the United Kingdom.

The base at RAF Marham is being rebuilt to operate the F-35 and to shape the transition from Tornado to F-35 as well.

But the challenge is not simply to put in place a 21stcentury infrastructure and to introduce a new aircraft, it is about shaping an integrated base operational system which enables the F-35 to become a multi-domain combat system driving innovation throughout the force.

Group Captain Townsend noted that he was travelling to France shortly and to view the Maginot Line alongside a group of RAF senior leaders.

The point of this was to focus on getting the right warfighting strategy to go with the right technology to deal with 21stcentury adversaries.

“The French built the Maginot Line and the Germans built a force which simply operated around that capability.

“The French had a concept of warfare in 1940 that did not meet the reality of the war they had to fight.

“In the past two decades our airpower has been dominant.

“But we do not want to introduce the F-35 as a replacement aircraft operating within the constraints of the legacy system.

“We need a multi-domain capability to ensure that our adversaries do not simply work around a classic airpower template.

“The challenge is to exploit the F-35 as a lever for broader multi-domain combat innovations.

“What we need to make sure is that people don’t use multi-domain to go around our combat air advantage but rather to evolve our combat air advantage and make it a core part of our own cutting edge multi-domain capability.

“What we need to be thinking about is F-35 being able to work with any system within a  multi-layered combat operation, whether it’s airborne, maritime or land-based.”

Few of the British military have ever seen an F-35.

The pilots and crew for the RAF and the Royal Navy are well regarded in the United States are at the head of their game.

But coming to the United Kingdom will start a process, not simply of operating the aircraft, but generating change across the combat force.

“While 617 Squadron will come to this Station as a formed unit, the rest of the Station is still not yet F-35 savvy.

“In addition to the physical set up of the base to support F-35, there is a broader conceptual development requirement as well.

“The whole station needs to understand why F-35 is different, so they can become part of that supporting team.

“They are key to F-35 2.0 becoming a reality.”

This is especially true when one adds the question of the new carrier and the way the Brits are approaching the pairing with the carrier, a subject which I discussed at length with the Royal Navy when in Portsmouth, which I visited later in the same week in early May 2018.

As the RAF stands up the F-35 at its base at RAF Marham, Group Captain Townsend is clearly focused on F-35 2.0 – how best to leverage the coming of the new system to drive change across the RAF and the UK forces over all.

“We should not overly focus on 4th-5thair systems integration.

“That is too focused on airplanes.

“We need to focus on driving innovation across the combat force as we introduce the new air system.”

And standing up the base at RAF Marham for the F-35 is part of a broader transformation of the RAF.

For example, with regard to building the systems to ensure security for the F-35 as an air system is a trigger to a broader set of considerations concerning 21stcentury security in a cyber conflict age.

“We need to just take a step back and understand what security means in the next generation of capabilities.”

Preparing the station for the arrival of the F-35 is clearly a major challenge and one which Group Captain Townsend and his team is focused on while at the same time keeping two squadrons of Tornados operating at the base until they are retired in the next couple of years.

But the base is a Lilly pad to support the F-35s operating off of the carrier as the carrier is the mobile base for the UK Lightning Force within the overall air-enabled combat force.

And with the carrier training, there is a broader shift to learning how to support the F-35 as a deployable force.

“The communications and logistics support elements are key players in shaping our way ahead with a deployable F-35 force.

“Part of the work the Lighting HQ is doing at the moment is making sure we understand how to ensure that we are truly, and rapidly deployable.

“It is going to take some time for us to be comfortable that we are capable of having a rapidly deployable F-35.”

“Most of the chess pieces are on the board in terms of RAF transformation. We just need to start playing the game.

“With regard to the F-35, we have familiarity with the air system but we need to take it to the next stage where we are truly operationally capable in a multi-domain sense or are operating F-35 2.0.”

For my visit last year to RAF Marham, see the following:

https://sldinfo.com/2017/04/preparing-for-the-operation-of-the-lightning-force-infrastructure-operations-and-the-way-ahead-at-raf-marham/

Earlier, we wrote a piece which also focused on the World War II analogy to the different war fighting approaches or concepts of operations as a key part of understanding the Nazi victory at the onset of World War II in Europe.

2016-02-14  By Robbin Laird and Ed Timperlake

The F-35 working with robotic elements and with new weapons can empower a distributed operations approach.

This approach is being tested out at various centers of innovation within the U.S. military and will be synergistic with allied partners.

Traditional assets, such as the large deck amphibious ship or th large-deck carrier, will be rethought as the new approach and new capabilities are introduced into the force.

Continuing to invest in past approaches and capabilities makes little sense.

And ultimately, the fifth-generation aircraft and associated systems can drive significant cultural change.

But there is nothing inevitable here.

The United States is at a crucial turning point.

German Panzers punch through the Ardennes Forest then turn northward.
German Panzers punch through the Ardennes Forest then turn northward.

In a stringent budgetary environment and with a demand to shape a post-Afghan military, the crucial requirement is to invest in the future not the past.

But it is not just about airframes or stuffing as much as you can in legacy aircraft.

The new aircraft represent a sea change with significant savings in terms of fleet costs and overall capability at the same time.

The sustainability of the new aircraft is in a world significantly different from legacy aircraft.

Digital maintenance is part of the revolution in sustainability. The sustainability revolution enables a significant increase in the sortie generation rates for the new combat aircraft.

And in addition to this core capability, there is a significant transition in combat approaches facilitated by the new aircraft.

The aircraft can shape disruptive change by enabling distributed operations.

The shift is from linear to simultaneous operations; it is a shift from fighters needing reachback to large aircraft command and control and ISR platforms to 360-degree dominance by deployed decision makers operating not in a network but a honeycomb.

These lessons have been recently highlighted in the Trilateral Exercise held at Langley AFB in December 2015.

If this exercise was held 12 years ago, not only would the planes have been different but so would the AWACS role. The AWACS would have worked with the fighters to sort out combat space and lanes of operation in a hub spoke manner. 

With the F-22 and the coming F-35, horizontal communication among the air combat force is facilitated so that the planes at the point of attack can provide a much more dynamic targeting capability against the adversary with push back to AWACS as important as directed air operations from the AWACS.

As General Hawk Carlisle put it:

“The exercise was not about shaping a lowest common denominator coalition force but one able to fight more effectively at the higher end as a dominant air combat force.

The pilots learning to work together to execute evolving capabilities are crucial to mission success in contested air space.”

Modernization of assets, enhanced capabilities to work together and shaping innovative concepts of operations were seen as key tools for the U.S. and the allies to operate in the expanded battlespace in order to prevail…..

And as the RAF highlighted:

“Whoever can gather, process and exploit the most information in the quickest time will win the information war and ultimately the fight.

With fifth generation aircraft being able to instantly share data with their fourth generation cousins, the Typhoon can become and an even more effective and capable jet fighter.” 

Fifth-generation aircraft both generate disruptive change and live off of disruptive change.

An F-22 flying with a Typhoon and a Rafael at the Trilateral Exercise at Langley AFB, December 2015. Credit Photo: USAF
An F-22 flying with a Typhoon and a Rafael at the Trilateral Exercise at Langley AFB, December 2015. Credit Photo: USAF

Taking a fleet approach, rather than simply focusing on the platforms themselves, highlights their potential for disruptive change.

Properly connected or interoperable with one another, the new aircraft can work together to operate like a marauding motorcycle gang in an adversary’s battlespace.

Rather than operating as a linear force, the marauding motorcycle gang creates chaos within the OODA loop of the adversary. In fact, the F-35 is really about shifting from the OODA loop with the machine-man interface doing much of the OO and focusing attention on the DA.

By having an onboard combat systems enterprise able to respond in real time to the impacts that the aircraft are creating in the battlespace, they can respond to the fractual consequences of the battle itself.

Rather than going in with a preset battle plan, the new aircraft can work together to disrupt, destroy, and defeat adversary forces within the battlespace. It is about on-the-fly (literally) combat system processing power that enables the pilots to act like members of a marauding motorcycle gang.

The fifth-generation aircraft enable the pilots to become key decision makers within the battlespace and, if properly interconnected, shape a distributed operations approach to battle management and execution.

They are key elements of C4ISR D, which is deployed decision making rather than data collection sent back to decision makers for less timely actions. C5ISR D is the core capability that 21st-century military forces need for strategic advantage.

F-22 Raptors from the 94th Fighter Squadron, Joint Base Langley-Eustis, Va., and F-35A Lightning IIs from the 58th Fighter Squadron, Eglin Air Force Base, Fla., fly in formation after completing an integration training mission over the Eglin Training Range, Fla., Nov. 5, 2014. It was the first operational integration training mission for the Air Force’s fifth generation aircraft. The F-35s and F-22s flew offensive counter air, defensive counter air and interdiction missions together, employing tactics to maximize their fifth-generation capabilities. (U.S. Air Force photo/Master Sgt. Shane A. Cuomo)
F-22 Raptors from the 94th Fighter Squadron, Joint Base Langley-Eustis, Va., and F-35A Lightning IIs from the 58th Fighter Squadron, Eglin Air Force Base, Fla., fly in formation after completing an integration training mission over the Eglin Training Range, Fla., Nov. 5, 2014. It was the first operational integration training mission for the Air Force’s fifth generation aircraft. The F-35s and F-22s flew offensive counter air, defensive counter air and interdiction missions together, employing tactics to maximize their fifth-generation capabilities. (U.S. Air Force photo/Master Sgt. Shane A. Cuomo)

For the United States to have an effective military role in the new setting of regional networking, a key requirement will be effective and assured combined command, control, and communications, linked by advanced computing capabilities to global, regional, and local intelligence, reconnaissance, and surveillance assets (C5ISR).

The services will need to ensure that there is broad synergy among U.S. global forces fully exploiting new military technologies and the more modest capabilities of regional allies and partners.

Indeed, C5ISR is evolving to become C5ISR D, whereby the purpose of C5ISR is to shape effective combined and joint decision-making. The USMC clearly understands and embraces the disruptive capabilities of the fifth-generation aircraft. For the USMC, TAC Air does not simply play a close air support role in any traditional sense.

It is an enabler for distributed operations when such operations are essential to either conventional strike or counterinsurgency warfare.

USMC aviation has allowed the USMC ground forces to operate with greater confidence in deploying within the civilian population in Iraq. Aviation’s roles in both non-kinetic and kinetic operations have allowed the USMC to avoid operating within “green zones” so as to facilitate greater civilian-military relations.

Aviation has also provided an integrated asset working with the ground forces in joint counter-IED operations. And quite obviously, battlefields of the future will require the USMC to operate upon many axes of attack simultaneously. Such an operation is simply impossible without a USMC aviation element.

For the USMC thinks ground in the air and the forces on the ground can rely 24/ 7 on USMC aviation forces to be with them in the ground fight.

As Lt. Col. “Chip” Berke, the F-22, F-35, F-16 and F-18 Marine Corps former squadron commander, put it in a presentation on airpower at the Copenhagen Airpower conference last year:

As a JTAC the key requirement is that the airplane show up.

The A-10 pilots are amazing; the plane will not always able to show up in the environment in which we operate; the F-35 will.

That is the difference for a Marine on the ground.

The F-35 will be a “first-generation flying combat system” that will enable air-ground communication and ISR exchanges unprecedented in military history. The pilot will be a full member of the ground team; the ground commanders will have ears and eyes able to operate in a wide swath of three-dimensional space.

But if other airpower leaders simply mimic the operations of older aircraft with the fifth-generation aircraft, the promise of the new air operations will not be realized.

As Robert Evans, a specialist on C2, formerly a senior USAF officer and now with Northrop Grumman put it about the dynamics of change:

If warfighters were to apply the same C2 approach used for traditional airpower to the F-35 they would really be missing the point of what the F-35 fleet can bring to the future fight. 

In the future, they might task the F-35 fleet to operate in the battlespace and affect targets that they believe are important to support the commander’s strategy, but while those advanced fighters are out there, they can collaborate with other forces in the battlespace to support broader objectives.

The F-35 pilot could be given much broader authorities and wields much greater capabilities, so the tasks could be less specific and more broadly defined by mission type orders, based on the commander’s intent. He will have the ability to influence the battlespace not just within his specific package, but working with others in the battlespace against broader objectives.

Collaboration is greatly enhanced, and mutual support is driven to entirely new heights.

The F-35 pilot in the future becomes in some ways, an air battle manager who is really participating in a much more advanced offense, if you will, than did the aircrews of the legacy generation.

And going back to my comment about the convergence of planning and execution, and a warfighter’s ability to see and sense in the battlespace … that’s only relevant if you take advantage of it, and the F-35 certainly allows warfighters to take advantage of it.

You don’t want to have a fifth-generation Air Force, shackled by a third-generation system of command and control.

The result would be that the United states and its allies will repeat the failures of the French facing the Germans in World War II where they had superior tanks with outmoded tactics and command structures, and with the predictable results.

The new aircraft simply do not function in the way the old do.

Indeed, one lesson of Dunkirk needs to be remembered when shaping an innovative military strategy for the  decade ahead 21st century: new capabilities without new concepts of operations will lead to strategic failure.

A military force is truly blessed if the combat leaders at all levels in the chain of command have the proper weapons and also the wisdom to employ them against a reactive enemy. History of combat often shows that their not understanding or exploiting that advantage can offset one army’s engagement-winning weapons.

It is true that weaker forces through brilliant leadership can vanquish the more technology-capable and stronger army. Of course, as Napoleon said, he also wanted a general who was lucky, and all combat leaders know how the great unknown of luck can also determine the outcome.

And to add to the mix is another great thinker, Damon Runyon, who once quipped, “The race is not always to the swift nor the battle to the strong, but that’s the way to bet.”

Possibly the best tank of the 1940 campaign, the S-35 had a top speed of 25mph and boasted a 47mm gun with a muzzle velocity of 2,200 feet per second. These tanks along with the excellent Hotchkiss H39s equipped the three light mechanized divisions or DLMs. These divisions were only formed starting in 1939 and were poorly prepared for the German invasion, which succeeded with inferior tanks.
Possibly the best tank of the 1940 campaign, the S-35 had a top speed of 25mph and boasted a 47mm gun with a muzzle velocity of 2,200 feet per second. These tanks along with the excellent Hotchkiss H39s equipped the three light mechanized divisions or DLMs. These divisions were only formed starting in 1939 and were poorly prepared for the German invasion, which succeeded with inferior tanks.

By all static order-of-battle accounting, the Miracle at Dunkirk should have never been necessary, because the British and French had a number of key elements that could have allowed them to win, including superior tanks to the attacking Germans and rough parity in the air.

But the French and British were defeated; the British Expeditionary Force was evacuated and lived to fight another day on to the eventual V-E Day. So betting on the French and the British was the wrong chip to play on the table of the battlefield.

The Germans Blitzkrieg generals down to the lower ranks were all “making their own luck” by exploiting the French and British approaches with the weapons they had.

The fall of France may have some interesting lessons on CONOPS and decision making against a reactive enemy.

And those lessons argue for shaping a transition from legacy air CONOPS to new distributed air operations CONOPS leveraging the F-22 and F-35.

The Germans were a quicker and smarter force that defeated the French and the British. Words echoing from history tell us that story and also can now bring an interesting lesson learned to the current debate on what is becoming known as “distributed air operations.”

The shift from “legacy” air operations to distributed air operations is a significant operational and cultural shift. Characterizing the shift from fourth- to fifth-generation aircraft really does not capture the nature of the shift. The legacy aircraft operate in a strike formation, which is linear and runs from Wild Weasels back to the AWACS.

The F-22 and F-35 are part of distributed operational systems in which the decision makers are distributed and a honeycomb structure is created around which ISR, C2, strike, and decision-making can be distributed.

A new style of collaborative operations is shaped but takes away the ability of an adversary to simply eliminate assets like the AWACs and blind the fleet. Distributed operations is the cultural shift associated with the fifth-generation aircraft and investments in new weapons, remotely piloted aircraft, and the crafting of simultaneous rather than sequential operations.

Unfortunately, the debate about fifth-generation aircraft continues as if these are simply aircraft, not nodes driving significant cultural changes in operational capabilities.

In a fascinating book by Hugh Sebag-Montefiore on the courageous men in the British army who fought the Germans to allow the escape from Dunkirk, some of these lessons were highlighted. [ref] Hugh Sebag-Montefiore, Dunkirk: Fight to the Last Man (Cambridge, MA: Harvard University Press, 2008).[/ref]

In writing the book, the author provided significant insight into how the British and French lost to the Germans in the European forests and battlefields.

Comments taken from diaries of the survivors provide significant insight into lessons learned by not engaging in the cultural revolution that one’s new technology provides.

The British and French had new equipment, which, if properly used and embedded into appropriate concepts of operations, might well have led to a different outcome at the beginning of the war.

And the first lesson here is simply to develop advanced equipment is not even half the job.

First and foremost: “The campaign showed that politicians must never, even in peacetime, deprive their armed forces of the equipment they need. Complacently assuming that the equipment can be manufactured once war is declared is demonstrably unwise.” [ref]Ibid. xiv[/ref]

A second lesson learned is that if you do not adapt your command structure to the technology, you will lose.

A theme that the author developed was that although the French had tanks, World War I generals who simply were not able to adapt to the tactics of armored warfare commanded them.

These difficulties were aggravated a hundred times by the style of French leadership.

The soldier who should have had most influence on the way in which the first counterattack was mounted was X Corps’ commander General Grandsard, who had direct control over the divisions in the Sedan sector.

He was a Corps’ commander General Grandsard, who had direct control over the divisions in the Sedan sector.

He was a general of the old school, who had not understood that French strategy must change in line with Guderian’s (the German general in charge of the attack) new mobile tactics. [ref]Ibid, 100.[/ref]

General Heiz Guderian was a military theorist and innovative General of the German Army. Germany's panzer forces were raised and fought according to his writings.
General Heiz Guderian was a military theorist and innovative General of the German Army. Germany’s panzer forces were raised and fought according to his writings.

The author when discussing command style introduced a really key term very relevant to the shift from sequential to simultaneous air operations:

“The need to refer back to Guderian was, however, limited by the entrepreneurial culture he fostered:

German officers were expected to make up their own minds on how to achieve the objectives Guderian set and how to act in a crisis.” [ref]Ibid, 101.[/ref]

A third lesson was the importance of getting inside the enemy’s OODA loop.

The French command structure was too slow to use information and to act on that information on a timely manner.

The German commanders were allowed significantly greater freedom of action and could act in minutes, whereas the French operated in terms of hours:

“The rapid German response to the threat posed by the counter-attack only serves to underline the slowness of the French . . .

In other words, the Germans began their own counter-attack within 10 minutes of identifying their target, whereas it had taken the French more than 12 hours to launch their troops into the attack.” [ref]Ibid. 105.[/ref]

A clear advantage of the new aircraft is their technical capability to get inside the enemy’s OODA loop; but without change in how command structure works, no clear advantage can be realized.

A fourth lesson is the challenge of the enemy exploiting your weaknesses for which he has trained to exploit.

The German tankers confronting superior armor in the advanced French tanks were able to exploit weakness in those tanks because of intelligence about the weaknesses and training to exploit those weaknesses.

From the diary of a German survivor with regard to meeting the superior French tanks:

The tanks’ silhouettes were getting larger, and I was scared. Never before had I seen such huge tanks. . . .

My company commander gave clear instructions over the radio describing which targets to aim at, and the enemy tanks were just 200 meters away before he gave the order to fire.

As if they had been hit be lightening, three of the enemy tanks halted, their hatches opened and their crews jump out. But some of the other tanks continued towards us, while some turned. . . .

Presenting their broadsides to us. On the . . . side of the tank there was an oil radiator behind some armor.

At this spot, even our (smaller Panzer 2) tanks’ 20mm guns could penetrate the amour, and the French tanks went up in flames immediately after they were hit there. It was then that our good training made such a difference. [ref]Ibid. 101-102[/ref]

The Chinese study of the classic U.S. air battle and the perceived value of targeting USAF or USN large battle management systems such as AWACS reminds one of the need to get rid of the AWACS as a lead element in any offensive operations and sequential air battle and to move to distributed capabilities in simultaneous operations.

A fifth lesson is to develop logistical systems that allow one to exploit advantages of new technology.

The superior French tanks were refueled by trucks and dependent upon truck-provided fuel.

The Germans parked a “farm” of fuel containers to which the tanks came for refueling and could thus keep up the speed of the attack:

They (the key French tanks) could not even be expected in their first assembly area at Le Chesne, fifteen miles southwest of Sedan, until 6 am. It would then take around six hours to fill them with petrol, another two to move the five miles to their positions to the Mont Dieu forest, and two more hours to refuel them again. . . .

In contrast, the Germans overcame their refueling difficulties by transporting petrol to the front in cans. Once the cans were in the vicinity of the panzer divisions, all the tanks nearby could be refueled simultaneously on any terrain.

Blitzkrieg as made use of by Germany had significant psychological, or as some writers call, “terror” elements, such as the ‘Jericho Trompete’, a noise-making siren on the Junkers Ju-87 dive-bomber to influence the spirits of opponent forces.
Blitzkrieg as made use of by Germany had significant psychological, or as some writers call, “terror” elements, such as the ‘Jericho Trompete’, a noise-making siren on the Junkers Ju-87 dive-bomber to influence the spirits of opponent forces.

The French, on the other hand, had the petrol brought to the front in lorries, which, not being tracked, could not be used over rough ground. Even when the French armor was refueled on a road, the vehicles’ petrol tanks had to be filled up consecutively rather than simultaneously which took much longer than the German method. [ref]Ibid. 109-120[/ref]

Keeping the old tanker approach in place while you add the new aircraft undercuts the ability of those aircraft to operate in a distributed approach.

By moving the tanker line back significantly, one can refuel almost like the German “fuel farm” and not expect the tankers like the French trucks to come to them.

Even the difference between simultaneous versus sequential attacks was underscored as crucial to the success of the Germans and the negative impact on French morale.

As one French officer commented, “Simultaneous attacks would have been very difficult for us. But attacking in waves in this manner means they lose their courage after seeing their burning comrades.” [ref]Ibid.107[/ref]

In short, the core lesson to learn is to buy appropriate numbers of new equipment and to adapt the operational culture, including the logistics systems, to allow the blue team to exploit their advantages.

German tanks refuel in the field to enable rapid operations.
German tanks refuel in the field to enable rapid operations.

Unless one wants outcomes such as the French and British experienced in the forests of Europe against the Germans, it is crucial to accelerate the shift to a new culture and capability built around distributed operations.

The old system of sequential air operations built around legacy aircraft, AWACS, and multiple assets needs to be replaced in a timely manner by a well-resourced distributed operations enterprise.

The current Deputy Commandant of Aviation, Lt. General Davis, when CG of 2nd MAW underscored how important he saw the F-35 as a tool in the hands of what he called the I-Pad generation pilots of a USMC shaping a new C2 approach:

I think it is going to be a fantastic blending of not only perspectives but also attitudes. 

And what I really look forward to is not the old guys like me, but the very young guys who will fly this fantastic new capability. 

The older generation may have a harder time unleashing the power and potential of the new gear – the new capabilities.  We might say “why don’t you do it this way” when that approach might be exactly the wrong thing to do from a capabilities standpoint.

My sense is the young guys will blend. We’ve already picked the first Prowler pilot to go be an F35 guy. 

He’s going to do great and he’s going to add perspective and attitude to the tribe down at Eglin getting ready to fly the jet that’s going to make a big impact on the F35 community.

I think it’s going to be the new generation, the newbies that are in the training command right now that are getting ready to go fly the F35, who are going to unleash the capabilities of this jet. 

They will say, “Hey, this is what the system will give me.  Don’t cap me; don’t box me.   

This is what this thing can do, this is how we can best employ the machine, its agility its sensors to support the guy on the ground, our MEU Commanders and our Combatant Commanders and this is what we should do with it to make it effective.