2nd Marine Air Wing: A Force for Change in USMC Con-ops and Capabilities
I have this week just published my paperback version of my book entitled: 2nd Marine Wing: Transitioning the Fight Tonight Force.
Real Clear Defense published an article on November 7, 2025 which provided an opportunity to announce the book’s publication.
Here is that article as published by Real Clear Defense.
Since 2009, I have visited the 2nd Marine Aircraft Wing (2nd MAW) at their bases in Cherry Point and New River, North Carolina, and Beaufort, South Carolina. Over fifteen years of interviews with Marines at every level, I have witnessed something remarkable: a living laboratory of military transformation. This is not transformation as conceived in PowerPoint briefings or strategic white papers, but transformation as it actually occurs on the ground, driven by operational necessity, technological change, and the ingenuity of individual Marines.
The 2nd MAW exists in a state of perpetual adaptation, constantly evolving to meet emerging threats while maintaining readiness for immediate deployment. Their experience offers several critical insights into how modern military forces successfully transform themselves in an era of rapid technological change and shifting strategic priorities.
Bottom-Up Innovation: The “More Cowbell” Philosophy
Major General Swan, a recent commanding general of 2nd MAW, understood a fundamental truth about military innovation: the best solutions often come from those closest to the problem. His approach, which he called “more cowbell” in reference to the famous Saturday Night Live skit, embodied this principle through direct action. He literally distributed actual cowbells to Marines who developed creative solutions to persistent operational challenges. Since implementing the program, he handed out over forty cowbells.
This is far more than a clever motivational gimmick. It represents a profound leadership philosophy that empowers junior personnel to constantly “improve your position” rather than waiting for solutions from higher headquarters. The cowbell award recognizes the ingenuity of Marines on the ground who find better, faster, or more efficient ways to accomplish the mission. In essence, it is a micro-level application of the mission command philosophy being adopted by Western militaries to counter the rigid, centralized control systems of peer adversaries. It is about winning the cognitive battle at the lowest possible level.
“The Marines want to do a great job, and they want to be better. They want to win,” Swan explained to me. This simple statement captures the essence of why the approach works: it harnesses an intrinsic motivation that already exists within the force.
Logistics as Strategic Revolution: The Osprey’s Secret Identity
For years, the public identity of the MV-22 Osprey was defined by its futuristic, hybrid silhouette and its ability to take off like a helicopter and fly like an airplane. But the Osprey’s most profound contribution to naval warfare was hidden in plain sight, in the unglamorous realm of logistics.
Before the Osprey, amphibious forces were tethered to their supply lines by the limited range of helicopters like the CH-46, forcing the entire Amphibious Ready Group to operate within a roughly 200-mile box from the objective. The Osprey fundamentally “broke the CH-46 tether.” Its ability to travel at the speed of a fixed-wing aircraft allows the ARG to operate over vast distances, up to 1,000 miles, and still be rapidly resupplied. In practical terms, this means a naval commander can now hold an adversary’s coastline at risk from far over the horizon, launching an assault from a direction the enemy never anticipated, all while the main fleet remains in the safety of deep water.
This new operational paradigm was vividly demonstrated during the Bold Alligator 2012 exercise, where Ospreys conducted raids launched not from a traditional amphibious assault ship, but from a T-AKE supply vessel. This proved that the entire logistical train could now function as a potential launchpad for offensive action. During the 2011 Libya operation, when the USS Kearsarge suffered a broken propulsion screw 300 miles from land, it was the Osprey that flew in the parts and technicians needed to repair the warship and get it back in the fight, without pulling other combat ships off station.
This is the Osprey’s secret identity: a frontline combat aircraft whose greatest strategic contribution is enabling the entire naval force to be more agile, resilient, and strategically unpredictable. As one 2nd MAW officer told me, there is a “tsunami of change coming” in how we think about the ability to fight an enemy and support Marines ashore.
The Generational Shift: Digital Natives Unleashing Fifth-Generation Capabilities
The true, game-changing potential of fifth-generation aircraft like the F-35 will not be fully realized by the senior leaders who procured them, but by the young pilots who are just now learning to fly them. This represents a critical insight about technological transformation: advanced systems often require new ways of thinking that emerge naturally in younger generations.
Major General “Dog” Davis, a former 2nd MAW commander, made a crucial distinction between “digital immigrants” and “digital natives.” The immigrants are senior leaders who grew up in an analog world and had to consciously learn digital technology as adults. The natives are the “iPad generation,” young pilots who have been swiping, pinching, and navigating intuitive digital interfaces their entire lives.
The F-35 is less a traditional fighter jet and more a flying, networked data-fusion engine. Its true power lies not in speed or maneuverability alone, but in the quality of information it provides to the entire force. For digital natives, the F-35’s sensor fusion and data-rich environment are not complex systems to be laboriously learned, but natural extensions of how they already process information. This generation will pioneer uses for the F-35 that earlier generations cannot even conceive, not because they are smarter, but because their fundamental cognitive framework is different.
“I think it’s going to be the new generation, the newbies that are in the training command right now getting ready to fly the F-35, who are going to unleash the capabilities of this jet,” Davis told me. “They will say, ‘Hey, this is what the system will give me. Don’t cap me; don’t box me. This is what this thing can do.'”
Strategic Reorientation: From Desert COIN to Arctic High-End Conflict
Over the past fifteen years, the strategic landscape for 2nd MAW has shifted dramatically. The early 2010s were dominated by operations in Iraq and Afghanistan, with the force optimized for counter-insurgency operations in desert environments. Today, the focus has pivoted decisively to the Arctic and Northern Europe, a change underscored by major exercises like Trident Juncture 2018 and Nordic Response 2024.
This is not merely a change of scenery. It represents a fundamental reorientation of the force from low-intensity conflict to high-end, peer-level warfare. This pivot forced an institutional reckoning, as years of desert-honed expertise proved inadequate for the brutal physics of Arctic operations. The force had to rapidly relearn the unforgiving art of fighting the environment itself before they could effectively fight a peer adversary within it.
More importantly, 2nd MAW Marines learned how to integrate deeply with Nordic allies like Norway, Finland, and Sweden, all now NATO members. As Major General Benedict, another recent commander, highlighted in 2024, the new mission is fundamentally about supporting the naval campaign from land, embedding Marine aviation within the sophisticated Nordic defense network, and preparing for a potential “Fourth Battle of the Atlantic.”
“It struck me that both Navy and Marines almost solely focus on Marine capabilities being employed from the sea, but not so much on how we can come from the land to support the naval campaign,” Benedict observed. This insight reflects a complete reversal of traditional amphibious doctrine and represents one of the most significant strategic pivots in Marine Corps recent history.
Workforce Transformation: From Mechanics to Technicians
Beneath the roar of the flight line, a quiet revolution is underway in the identity and skill set of the Marines who keep aircraft flying. The shift to digital platforms like the CH-53K King Stallion is transforming not just how Marines fly, but who the Marines are who maintain these systems.
The CH-53E is a mechanical aircraft requiring mechanics who turn wrenches and physically inspect systems. The CH-53K is a digital, fly-by-wire aircraft that is fundamentally “plug and play.” It eliminates miles of cable and boxes in favor of integrated digital systems that enable condition-based maintenance. This means the future of maintaining advanced military hardware is less about brute force and more about intellectual horsepower.
Maintainers are becoming technicians who must interpret data, run diagnostics, and understand how complex, integrated systems communicate with each other. This transformation is creating a new generation of enlisted Marines whose primary tool is a laptop rather than a wrench. As one senior maintainer told me, “it is not that hard to transition from the CH-53E to the CH-53K, but those trained exclusively on the K might struggle to work on the E. On the K you are more of a technician; on the E, you are more of a mechanic.”
This workforce transformation represents a national security challenge masquerading as a personnel issue. The future force will be won not just by those with the best hardware, but by those who can recruit, train, and retain a digitally fluent enlisted corps at scale.
Conclusion: Continuous Transformation as Operational Imperative
From cowbell-driven innovation and logistical revolutions to strategic pivots and workforce transformation, the 2nd Marine Aircraft Wing embodies a force in constant, dynamic evolution. The past fifteen years demonstrate that adapting to the future requires much more than simply acquiring new platforms. It demands fundamentally changing how you lead, how you sustain the force, how you train personnel, and how you conceptualize the mission itself.
The real story of modern airpower is often found not in the air, but on the ground: in the maintenance bays where technicians diagnose digital systems, in the training simulators where digital natives master sensor fusion, and in the minds of individual Marines empowered to solve problems without waiting for direction from above. As technology continues to accelerate and strategic challenges multiply, transformation is no longer an episodic event but a continuous operational imperative.
This raises a critical question for all military forces: What does it truly mean to be “ready to fight tonight” when the nature of that fight is constantly being reinvented?
For the Marines of 2nd MAW, the answer remains anchored in a foundational truth that has remained constant across every commander over fifteen years: “The Marine Aviation Combat Element exists for one reason, to make our Marines better fighters. Everything else, from new aircraft to new doctrine to new training methods, is in service of that singular purpose.”
The transformation journey of 2nd MAW offers a template for how modern military forces can successfully navigate rapid change while maintaining operational readiness. It demonstrates that true transformation is not imposed from the top down, but emerges from the creative tension between strategic vision, technological capability, and the problem-solving ingenuity of personnel at every level. In an era of major power competition and technological disruption, this model of continuous, decentralized adaptation may prove to be the most important capability of all.
I’ve documented these efforts in my book, 2nd Marine Air Wing: Transitioning the Fight Tonight Force, available on Amazon. It’s my way of honoring the many Marines I’ve interviewed and bringing their stories to a broader audience. They embody what focus, commitment to excellence, and relentless innovation look like in practice.
For a podcast which discusses the book, see the following: